A special Transforma for an elite poker player

Parmigiani Transforma Elky

Yesterday, on November 19th, 2013, Parmigiani Fleurier was in Paris to award Elite Poker player Bertrand Grospelier, A.K.A “ElkY”, with a unique Transforma watch that was especially manufactured to fit with the character.

According to the Transforma principle, this exclusive timepiece consists of two watch heads and three means of display – as a wristwatch, a FOB pocketwatch, a table clock. Changing in nature, ElkY’s Transforma is meant to reflect the multiple facets of the passion that guides his life as a poker player.

The first watch head is a Tonda Hemisphères, a logical choice for a bearer who travels the world throughout the year. The double time display both have an indication of night and day so that one knows the meridian of two time zones at a single glance.

The perimeter of the dial consists of a “Fleur-de-Lys” pattern, the fetish emblem of the poker player, and this flower is also used as the date indicator. On the case back is engraved ElkY’s mantra: “no challenge, no glory” – which says a lot about the risk management that is a part of his life and success.

The second watch head is a chronograph, no doubt the most evocative complication of an art where timing and swiftness in making a decision can change the course of a game. The dial is a sublime amarante colour with côtes de Genève decoration, embellished by three crowns at the top of the dial. They symbolize the “triple crown” victory: to have prevailed at 3 grand poker tournaments in a row – a very rare achievement that ElkY has completed. “Triple Crown” says the case back, showing that only a handful of poker players around the world can claim to have come so far.

“In order to excel at poker, importance of detail is crucial, nothing should be left to randomness” says ElkY. “Only a true passion can amount to such a level of expertise. These same qualities are what have captured me at Parmigiani Fleurier.

ElkY’s Transforma is a multi-faceted watch that says a lot about a player’s talent as well as it demonstrates, through the audacity of its aesthetical features, the boundless creativity of Parmigiani Fleurier.


Parmigiani Transforma Special Edition
Presenting the transforma Special Edition
Elky trying the Parmigiani Transforma
Elky wears his Transforma Special Edition
The importance of detail is crucial