A Personal Unikat by Parmigiani Fleurier
Most of the watch collectors do have the desire to own a special watch which meets their requirements in every sense. A unique piece - a watch, developed according to their own ideas giving this individual touch which builds up a relationship between the watch and it's wearer. There are a number of service providers that transform finished pieces with modified hands, dials or coatings. Unfortunately, such a watch often looses its original appeal and the manufacturer's warranty.
Parmigiani Fleurier indeed has a completely different approach. In addition to the extensive standard models which are available in different executions and to the fine watchmaking unique pieces, there is a particular niche: individual adaption to one’s personal ideas - the dream of every watch enthusiast.
The entire Parmigiani Fleurier team is there to support the customer in its development of a personalised watch. All adjustments are implemented through an individual production, at the highest level and without compromising quality or warranty. In other words, a genuine Parmigiani Fleurier timepiece - just the personal kind.
A customer of Jewelier Gadebusch in Cologne, Germany, had this exact desire for a personalized Parmigiani Fleurier watch. It had to be a Transforma chronograph, with a dial matching his ideas.
The model Transforma is a very special type of watch. The watch head can be removed by simple manipulations of its carrier and be used in a separate frame as a pocket watch or as an exclusive table clock. Three watches in one.
This precise watch had to be elaborated with a dial according to the customers' ideas - designed with the customers' favourite colours and conveying an overall tougher more sporty outlook than the initial version.
The dials which are produced by Parmigiani Fleurier are of particular quality. Each of them is a small piece of art, involving hundreds of operations by many skilled hands.
In the case of our personalized Transforma dial, all of these steps need to be rescheduled. One needs to understand the behavior of different colors and different substrates. And it takes a special experience for the result to fit the original idea and watch in the end.
The design department of Parmigiani Fleurier creates the final draft in communication with the customer and together with the dial production company, they plan the production steps with its materials and tools, following a particularly close quality control. After the final assembly stage, the production of this unique Parmigiani Fleurier Transforma is complete.
Why is this particular service possible at Parmigiani Fleurier ? The Sandoz Family Foundation, owners of the brand is devoted to safeguarding the traditions of quality Swiss watchmaking. Therefore, the entire production facility of Parmigiani Fleurier’s watchmaking hub has been established from scratch to serve the needs of the brand, so that its production can be independent, flexible and creative without limit.. Thanks to this inestimable freedom, it’s possible for Michel Parmigiani and his team do produce watches of that particular exclusivity.
While other manufacturers are drawn into a state of panic when a customer expresses desires for personalization, Parmigiani Fleurier goes the opposite way: in the customer’s direction no matter what.