PARTNERSHIP WITH SP-ARTE FOR THE SECOND CONSECUTIVE YEAR
Because Parmigiani Fleurier has a history unlike any other, because its timepieces demonstrate unique know-how and a powerful aesthetic bias, the Manufacture takes an unrelenting interest in those who create legends. Mrs. Fernanda Feitosa is one of them. In view of her career and her values, Parmigiani Fleurier has recognised in her one of its Women of Exception, a group of women who have forged themselves a remarkable destiny.
When in 2005 Mrs. Fernanda Feitosa launched the great SP-Arte adventure, she did yet know that it would become the world's third biggest contemporary art exhibition. A woman of spirit, instinct and action, she has been able to build bridges between continents and cultures. She has brought together artists, gallery owners and collectors under the unifying power of art.
Parmigiani Fleurier has the privilege of helping boost this great rapprochement by means of its commitment to SP-Arte. Thanks to this support, this event will host distinguished guests such as Mr. and Mrs. Donald Rubell, famous aesthetes who have put together one of the most extraordinary collections to date.
SP-Arte will organise discussion panels on art, in which Parmigiani Fleurier will take part with the keenest interest. Meanwhile, the Manufacture will leave free rein to a young graffiti artist in its lounge area. Thus this event will see an overlap between street art and Haute Horlogerie. Going outside the comfort zone, promoting encounters and initiating dialogue between completely opposing perspectives; this is the Manufacture's vision, which resonates perfectly with the SP-Arte concept.