Parmigiani Fleurier settles in the great city of Sao Paolo - Office and Studio opening
It has been a very busy week for Parmigiani Fleurier’s Brazilian subsidiary, which has inaugurated both its office and its new boutique, Le Studio Parmigiani, in the heart of Sao Paulo.
On Wednesday, August 21st, an assembly of media, customers and friends of the brand were mingling, champagne in hand, in Parmigiani’s new office, which is actually as much of a Lounge as it is an office. Its generous spacing allowed Parmigiani’s latest watch collection to be showcased throughout the cocktail for all the guests to admire.
On the following evening, on Thursday, August 22nd, the focus shifted to the city’s most luxurious shopping mall, Cidade de Jardim, where Parmigiani Fleurier inaugurated its new Studio. This sales and welcome area, in line with the Brand’s DNA and architectural codes, is located within a very special store. The name is “TOOLS & TOYS” and behind this catchy slogan hides one of the most exclusive retailers of the country, supplying luxury goods from yachts in particular to helicopters and real estate properties. Tools & Toys is owned by the remarkable Entrepreneur Marcio Christiansen, CEO of Ferretti Group Brazil, who is both a producer and a retailer of Yachts. Parmigiani’s new association with Christiansen followed naturally from the Brand’s existing partnership with Pershing, a Ferretti yacht brand.
As of today, Parmigiani Fleurier timepieces – and in particular the Pershing collection, named after the yacht – are the latest addition to the Tools and Toys high luxury supply. This brilliant and very promising partnership was celebrated last Thursday as the Studio ribbon was cut.
Parmigiani Fleurier holds very close ties with the country and culture of Brazil, and they are growing ever stronger. It started off with the CBF partnership (Brazilian football federation); it flourished through the new Brazilian subsidiary creation and the association to powerful retailers; it was celebrated again and again in Parmigiani’s watch collection: the Pershing CBF Collection, the CBF Transforma, the Pershing Samba Madeira are as many illustrations of this powerful link.