Parmigiani Fleurier opens its latest "Studio Parmigiani" in Singapore

Studio Parmigiani at Marina Bay Singapore

On November 14th, only a few hours after inaugurating its Studio in The Venitian Hotel Macau, Parmigiani Fleurier had the pleasure to officially present its latest store – THE STUDIO PARMIGIANI – in the Marina Bay Sands, Singapore. The Marina Bay Sands is an “integrated resort”, meaning a casino-based vacation resort as the Singaporean designation goes. With no doubt the most impressive of them all, the Marina Bay Sands features over 2’500 hotel rooms, a colossal convention centre, the world’s largest atrium casino and a 340 meter long skypark, gathering the resort’s three skyscrapers into one.

Together, Parmigiani Fleurier and their valued partner The Hour Glass were proud to cut the symbolic ribbon fronting the Studio Parmigiani’s doors, with its ideal location just steps away from Marina Bay Sands’ Grand Casino entrance.

As tradition would have it, the Studio was blessed by the traditional Lion dance, said to bring good Feng Shui and prosperity on the premises. After that, the guests were free to step in and admire the inside of the boutique. In a festive atmosphere of red and gold colours, the Studio Parmigiani showcases the brand’s watchmaking collection, from simple timeless beauties like the Tonda 1950, to the intricate mechanical marvels of the Haute Horlogerie Toric line.

Aside from being a new Brand representation in Singapore, this opening is a testimony to the strong partnership that unites Parmigiani Fleurier with The Hour Glass. This cultural retail enterprise is one of the leading luxury watch retailers in Asia, pioneering the development and the appreciation of contemporary watchmaking beyond borders.

Parmigiani Fleurier is proud to be associated to such a valuable partner and looks forward to welcome all watch aficionados in the Studio Parmigiani in Singapore.

The Studios' outlook
Cutting the ribbon with The Hour Glass
Three symbolic segments
Inaugurating the premises with a lion dance
Showcasing Parmigiani timepieces
Dinner and performances