PARMIGIANI FLEURIER, A BRAND BORN FROM THE ART OF RESTORATION
"It is a rare joy to restore a watchmaking piece. To free it from the ravages of time and of men is to reinstate it within a temporal truth so essential to our memory. "
Restoration is Michel Parmigiani's field of expertise, and this art form represents the soul of the brand. There are two reasons why this is the case.
Firstly, restoration in its own right was a key factor in the creation of Parmigiani Fleurier. Thanks to his watchmaking skill and exceptional methodology, Michel Parmigiani was given responsibility in the 1980s for maintaining the phenomenally rich Maurice-Yves Sandoz collection. It was in this capacity that he met Pierre Landolt, president of the Sandoz Family Foundation, whose admiration and confidence in him would sow the seeds for the incredible watchmaking adventure that continues to unfold to this day. In 1996, Michel Parmigiani acquired the production means and resources to create a brand that would bear his own name.
From that point, Parmigiani Fleurier set its sights on the present to become a creator of watches. However, the impact of restoration goes well beyond the little workshop devoted to it. Michel Parmigiani believes that restoration is the brand's soul, as it is the best source of knowledge and apprenticeship available to watchmakers. Understanding the watchmaking marvels of our forefathers ensures a wide-ranging technical mastery and awakens a need for unconditional excellence which has guided the brand in its every creation.
All Parmigiani Fleurier watches draw their force and beauty from the prestigious works of yesteryear for which we are responsible. Listen to Founder and Director Michel Parmigiani defining the art that lead to the Brand.