Montreux Jazz Café at Harrods
A New Adventure for Parmigiani Fleurier
In July 2012, the 3rd Montreux Jazz Café opened its doors in the world famous Harrods store in London, and Parmigiani Fleurier is very proud to be associated to this brilliant concept once again. Firstly, because it’s London we’re talking about. London, the tourist-attracting and bustling metropolis, world capital of Rock and off-culture. Secondly, because the concept in Harrods differs greatly from the previous two editions of Montreux Jazz Café, of which the Fleurier brand is already a partner. This 3rd Montreux Jazz Café in Harrods goes a mile further in replicating the spirit of the famous Swiss festival: for the first time, it features a showcase of very special Parmigiani Fleurier products.
Today, the Montreux Jazz Café is creating itself as “the place where you can meet the Montreux Jazz Festival’s unique atmosphere” rather than a mere location with a powerful identity and a huge credibility – especially since its’ 3rd location in Harrods is operated. Projects for future editions of this concept store are rushing in and it is now a certitude that the Montreux Jazz Café has golden days in front of it.